As you create new pages on your site or edit the URLs, it's important to make sure that 301 redirects are in place to push all of the previous pages' Google Page Rank and traffic to the new pages.
First, it should be noted that anytime you change the URI of a page and re-save it, HiFi automatically puts a 301 redirect into place.
For example, if we change from gethifi.com/features to gethifi.com/cms-features to better optimize the page, HiFi has already made sure that anyone going to /features will be automatically forwarded to the new page. This redirect is a 301 redirect, meaning that Google rank is also passed along.
The following directions provide the steps you would need to take to manually redirect multiple old pages to a new page (maybe you're consolidating a section of content to just one page).
Click on the Redirect tab located on the main page of the backend.
The Redirect tab allows you to add redirects for different URIs on your site.
Note: Before creating the redirect, make sure both pages exist!
Enter the URI of the existing page you want to redirect (Note: you don't need to have the main domain, just the URI). In the example below, this would be "/test-page."
The field to the right of the blue arrow is for where you would like that page to redirect to. If it is within your site's domain, you just need to enter the URI (e.g., "/test-redirect"). You can also redirect to another website by entering the full domain, including the http:// in this field.
Your redirect is now added! You can continue to add more as needed by clicking Add a new Redirect at the bottom of the page. To delete a redirect, simply click on the red icon to the far right of the specific redirect.
If this is a permanent move for the page, select 301 redirect from the dropdown. A 301 Redirect will cause search engines to update their indexes to point to the new page. When in doubt, use a 301 redirect.
Use a 302 redirect for temporary url changes. This might be useful if you have a long url and want search engines to index the "shortcut" url instead. You can also use a 302 redirect if you are editing a page and want to send visitors to a temporary "Under Construction" message.
Finally, URL Rewrites will display the same content under both urls. This typically has negative SEO implications. One example where you could use a rewrite would be to send traffic from an email campaign to a new url for tracking purposes. Since this new url would not be linked to from anywhere on the web, Google should never index it and you won't have duplicate-content problems.